Who we are

Our website address is https://mysilverwood.co. Silverwood® is a company registered in England and Wales. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Silverwood® is the Data Controller.

If you have any questions about how we handle your personal data, please contact us at hello@mysilverwood.co.

Your rights

Under the UK GDPR, you have the following rights:

 

–     The right to be informed about how we collect and use your personal data

–     The right of access to the personal data we hold about you

–     The right to rectification if any data we hold is inaccurate or incomplete

–     The right to erasure — to ask us to delete personal data we hold about you

–     The right to restrict the processing of your personal data

–     The right to data portability

–     The right to object to our use of your personal data for particular purposes

–     Rights in relation to automated decision-making and profiling

 

To exercise any of these rights, please contact us at hello@mysilverwood.co. We will respond within one month, free of charge.

What data we collect and why

When you place an order, register an account, or contact us through the website, we may collect the following:

 

–     Name and contact details (email address, postal address, phone number)

–     Payment information (processed securely via our payment provider — we do not store card details)

–     Order history and correspondence

–     IP address and browser information

 

Our lawful basis for processing your data

 

Purpose	Lawful basis
Processing and fulfilling your order	Contract performance
Sending order confirmations and updates	Contract performance
Responding to enquiries	Legitimate interests
Sending marketing communications (with your consent)	Consent
Improving website functionality and user experience	Legitimate interests
Complying with legal obligations	Legal obligation

How long we keep your data

We do not keep personal data for longer than is necessary.

 

–     Transactional and financial records are retained for 7 years in accordance with HMRC requirements.

–     Marketing data is held until you withdraw consent, which you can do at any time.

–     Enquiry data is retained only for as long as is reasonably necessary to resolve your enquiry.

Marketing communications

We will only send you marketing emails if you have explicitly opted in to receive them. Every marketing email includes an unsubscribe link. You can also opt out at any time by emailing hello@mysilverwood.co.

Opting out of marketing will not affect transactional emails related to any active orders.

Cookies

We use cookies on our website. A cookie consent banner is displayed on your first visit, and certain cookies will only be placed with your explicit consent.

 

Functionality cookies

Essential for the website to operate. These enable navigation, checkout, and core features. Placed without requiring consent as they are strictly necessary.

 

Analytics cookies

These help us understand how visitors use the site, so we can improve functionality and user experience. Placed only with your consent.

 

Preference cookies

These remember your settings (such as location or currency) to provide a more seamless experience. Placed only with your consent.

 

Advertising and targeting cookies

These are used to show you relevant advertising on other platforms, limit ad repetition, and measure the effectiveness of our campaigns. These may involve third-party services such as Meta or Google. Placed only with your explicit consent.

 

You can manage or withdraw your cookie consent at any time via the cookie settings on our website. You can also delete cookies already stored on your device through your browser settings. Note that disabling certain cookies may affect your experience on the site. For more information, visit www.aboutcookies.org.

Third parties

We do not sell your personal data to third parties.

We may share data with trusted third-party service providers who support the operation of our business — including our e-commerce platform (Shopify), payment processors, and delivery partners (Royal Mail, DHL). These parties are contractually required to handle your data securely and in accordance with UK GDPR.

In the event that Silverwood® is sold or merged with another entity, personal data held by us may be transferred as part of that transaction. Where this occurs, we will take reasonable steps to ensure your data continues to be handled in accordance with this policy.

We may also disclose personal data where required to do so by law, or in connection with legal proceedings.

Data security

We take the security of your personal data seriously. We employ appropriate technical and organisational measures to protect against unauthorised access, accidental loss, or unlawful processing. Access to personal data is limited to those who require it to fulfil their role.

In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify the Information Commissioner's Office (ICO) within 72 hours and inform affected individuals without undue delay.

Your right to complain

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

We would always welcome the opportunity to address your concerns directly first — please contact us at hello@mysilverwood.co.

Changes to this policy

We may update this policy from time to time. Any changes will be published on this page with a revised effective date. We encourage you to review this page periodically.

 

This policy was last updated: May 2026.